- That our commitment to the professional will never change nor shift to mass market or at-home hair color. Ever.
- To focus entirely on you, the professional hair designer, while you care for clients strictly in a professional salon environment.
- That the answer will always be, “Yes that’s possible!” Superior quality, relentless support, and rapid responsiveness.
- To restore your faith in the integrity of our profession.
- That change is possible – it is closer than you think!
OYA hair color performs. Simply and beautifully. It's uncomplicated yet multi-faceted. Developed by an international team of experts and made in the USA. Accessible, understandable, highly functional. Synergistic and consistent. Pared down to the essentials that every colorist demands – namely radiant, versatile, reflective color that retains the hair's integrity and shine.Salon Login Create an Account